I was tasked with creating a photo library to announce our new product. One key aspect I keep in mind when concepting the photo library shoots is how to clearly differentiate each product’s look and feel while staying within the constraints of our visual identity. This photoshoot was exciting because there was a new form factor to work with. We also tested out soft gradient backgrounds to make the packaging colors stand out and contribute a more premium, polished aesthetic. I collaborated with our product photography miracle maker, Michael Kazik, to capture a rich, chocolatey new world for the campaign.