Vital Proteins Photo Libraries
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Vital Proteins Photo Libraries *
Can you hear the
ice cream truck?
Summer’s here and the time is right to drink Ice Pop collagen peptides! Developing this product library was a real treat — a playful, creative process from start to finish. We brought back our signature gradient backgrounds to echo the product colors and added ice block imagery to evoke bright, carefree summer fun. Once again we partnered with photographer, Michael Kazik to capture a mouthwatering array of images that showcase the product at its most irresistible.
Your favorite Advanced Collagen Peptides now comes in Chocolate and Vanilla, yum!
Another photo library, this time presented in Chocolate and Vanilla. When concepting this photoshoot, we decided to combine both flavors within our assets, so rather than using our signature vibrant gradient background, we simplified the set to a soft light grey cyc and a few minimal props to let the product sing. To set these products apart from our other launches, we worked with photographer, Michael Kazik to develop unique perspectives and thoughtful framing, choosing composition and point of view over color to create distinction.
Client: Vital Proteins
Creative Direction: Steph Hayden
Art Direction: Ellen Opacich
Photographer: Michael Kazik