Vital Proteins Lifestyle
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Vital Proteins Lifestyle *
We’re rolling up the blue cyc and moving into the real world.
This was one of my all time favorite projects. We were tasked with shepherding Vital’s visual identity from a static, blue cyc world into a vibrant universe full of color, movement and energy.
We channeled our core identity of California sunshine, geometric framing and aesthetics with athletics.
We worked with the photographer Jimmy Marble to create a new photo library of our fresh lifestyle world.
Paid Social
We took our new photo library and created aesthetically pleasing paid social spots that highlight the benefits of collagen.
OOH
We also utilized our photo library by creating OOH boards when we launched our first ready to drink collagen & protein shake.
OOH boards designed by Megan Snelten.
Client: Vital Proteins
Photographer: Jimmy Marble
Creative Direction: Sam Perry & Josh Leutz
Art Direction: Ellen Opacich