At Vital, we created A LOT of content. I collaborated with my copywriting partners, Creative Director and social team to create posts for social that were thumb-stopping, educational, seasonal, on-trend or just plain pretty to look at. Our team used a mixture of in-house production shoots and repurposed assets from quarterly product shoots to create our content. Regardless of the campaign, we made sure all our posts related back to the main benefits of collagen: healthy skin, hair, nails and joints.