Ramble on Rose

Celestial Seasonings

Celestial Seasonings re-released a limited edition tea inspired by the Grateful Dead song “Ramble on Rose.” We worked with Celestial Seasonings and Headcount to create a PR Kit that encouraged fans to register to vote. Our team then took to LOCKN’ music festival to hand out the boxes of Ramble on Rose tea to those who registered to vote. As a lifelong deadhead, this was a dream project to work on.

This project was awarded two silvers and a bronze award at the Show MN.

Silver: Multiple Events Silver: 95b-Campaign Bronze: Guerrilla Marketing

 
 

PR Kit

 

Case Study Video

Password: RambleOnRose

 
 

Agency: Carmichael Lynch Relate

Client: Celestial Seasonings

PR: Annie Dubsky and Greta Diers

Creative Directors: Chris Gault, Brad Harrison and Dean Buckhorn

Art Director: Ellen Opacich

Content Production and Photography: Maya Rait

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